The first H&M store in Bosnia and Herzegovina was opened in March 2019. The opening was magnificent and the MITA Group was honored to organize it. We've been working hard on this project for six months, with the result of three fantastic events: a VIP event for celebrities and urban figures across Bosnia and Herzegovina, an official opening for all citizens, and Press activity.

The VIP event was attended by 600 selected guests and Emina Jahovic and Natasa Bekvalac were in charge of the atmosphere. MITA Group provided event invitees, their transportation and accommodation, catering and drinks, promotional counters, hostesses and other staff, professional photographers and branding materials for the event.

The official opening took place the day after the VIP event, and since the early hours of the morning, citizens have been waiting in line for shopping at the first H&M store in Bosnia and Herzegovina. The atmosphere was more than positive, no one hid the enthusiasm, and special gifts were prepared for the first customers.

Selected media attended the Press activity. They had the opportunity to speak with Danilo Drobnjak and H&M Director Claudio Oszwald.

This was a memorable experience for the entire agency.