Mathematics for grownups - Unicredit Bank
Steve Jobs once said, "Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple" Campaigns know this too well! Sometimes you're dealing with difficult phrases, complicated products and terms, which need to be converted into a simple language we all understand.
Discover the difference, recognise the advantage, truthfully communicate without the small print, leave the competitors behind in order to win consumers.
Basic calculations we all know, therefore making mathematics a simple and honest science that tells no lies. When interest (nominal or EIR interest rates) subtracts Unicredit's interest rate, you get the exact amount you save monthly or throughout your repayment period. As the video states: ''It's better to pay 3,5% than double''. Check it out yourself!
Many thanks to our client for being understanding, for identifying worthy ideas. Thank you to the best production house and the best director in BiH, for helping out immensely throughout the creation of this huge campaign.