Previous months MITA Group team together with a office of the European Union Special Representative in Bosnia and Herzegovina (EUSR), worked on the development of the campaign “Steps toward the EU”.
As a potential candidate country and a regional partner, B&H is at the stage of a challenge and opportunity to accelerate the reform process aimed at accomplishing the socio economic reform measures outlined in the 'Compact for Growth and Jobs'.
As a part of on-going outreach/public information projects, targeting B&H citizens and promoting issues of the 'Compact for Growth and Jobs', a series of AV programmes, 7 in total and each of 15 minutes in duration, accompanied with 7 animated infomercials of up to 2 minutes of duration each were produced.
The content of AV programmes broadly covered 6 main themes in accordance with the 'Compact for Growth and Jobs' main reform recommendations, and one final wrap up theme, including main aspects of clear EU criteria for eventual BiH membership.
A special focus in this last wrap up programme was given to the Stabilisation and Association Agreement between the EU and BiH.