Argeta's campaign „Approved by mums“ got the silver EURO EFFIE award
Agency MITA Group is a part of the sucessful story! Atlantic Group won the silver Euro Effie Award in the category of fast moving consumer goods for the Argeta campaign called "Approved by mums“. Campaign was created in cooperation with the Slovenian agency Publicis and conducted by local agencies in the region. In Bosnia and Herzegovina and Serbia it was MITA Group agency.
"Euro Effie award is an award that every marketing agency wants, and for us it is an indication that knowledge and professional approach to work are universal and recognizable in all markets. I'm proud of our MITA Group team, who participated in the implementation of the campaign with devotion and love. Euro Effie award is an award which measures the most important thing – efficiency and from day one we have believed that the campaign „Approved by mums“ will achieve extraordinary results. We are thankfull to colleagues from the region and to our clients for given support and trust," said Ejub Kučuk , owner of MITA Group agency.
Campaign „Approved by mums“ was implemented in six countrys and demanded an integrated approach with adjustments for local markets, and that is why the experience from every country was necessary. Team work and dedication were very important, even through crysis communication that followed the campaign, which was sucessfully managed in the region by MITA GROUP PR team through supervision and strategical guidelines. Marketing goal was to increase the growth of market shares and the communication goal was to increase brand power, obtaining consumer confidence and strengthening the perception of Argeta as a premium brand, as we have previously written about.
About Euro Effie award :
Introduced in 1996 with the aim to reward advertising that strengthens trademarks across borders, the Euro Effie Awards is the first pan - European advertising award to be given on the basis of efficiency. It rewards the marketing communication campaigns of all categories that have achieved success through proven and effective marketing communications, at two or more European markets.