dm Eco Ambassador
Initiative Be the dm eco ambassador, we implemented in May 2012.
Guided by the idea that the clean and unpolluted environment is the responsibility of all of us, including our facebook community, we invited dm fans to help us raise awareness about reducing the use of plastic bags. Through invite applications our fans spread the news about our campaign among their friends, and at the end the most successful dm eco ambassadors were awarded valuable prizes. For a month, almost 32,000 new fans joined us.