February is the month of love and romance, but no, Facebook didn't introduce the Love Button or an option that makes everybody love you or your business. Still, some changes, not just on Facebook but on other social media as well, have happened and we're inviting you to join us for the read.
1. Facebook Adds Deeper Features to For Sale Groups
Facebook been trying to support the local commerce. So it has been making groups a stronger option for local commerce, giving people a way to sell and trade things in their communities. In December, Facebook started testing a “Sell Something” button, but now it’s giving designated “For Sale,” groups a better way to open up shop.
Now, members of these groups can click the “Sell” call-to-action button to make a posting. They can also go back into past postings to mark as sold or available.
2. Lookalike custome audience targeting on Facebook
Lookalike audience atrgeting is a new best frined to all the Facebook advertisers. Facebook provides us with a bunch of date related to its customers, so we can target them on the base on their interests, their gender and age, but now we can use this special tool to dirrect the Facebook audience that is just like our website audience. This sounds so cool, right?
This feature is targeting the people who are similar to those who visit your website, the ones we could call the lookalikes. Setting this kind of targeting requires a few adjustments in the Ads Manager, first in the Audience section, and than you will be required to place a custom audience pixel on all pages of your website, and, second, you will need to place conversion tracking pixels where your conversion events are captured. After this is set, research a bit on how to make custome audineces, if your are not familiar with it, and reach the point when you pick “People visiting specific web pages but not others”. Our advice is to get right on this, and to explor the possibilities of Ads Manager and push your online presence a bit further, to those who are actually interested in what you're offering.
3. Google has released its YouTube Kids app on iOS and Android
Google has released its YouTube Kids app on iOS and Android devices, giving parents a family-friendly option for allowing their little ones to view videos on the popular video-sharing platform. The app has been designed with young users in mind, with a user interface containing larger images, bold icons and more.
App users can browse specifically selected family-friendly channels and video playlists across four main categories: shows, music, learning and explore. This content comes from popular networks and shows including Sesame Street, Jim Henson TV, DreamWorks TV, Talking Tom and Friends and more. New videos will be added to this highlighted programming in the future. Users can also search for videos on particular topics, like educational tutorials or train videos, as examples. After introducing Youtube Kids in the first place, Google has shown that taking over the audinece and users form a very early age is the future of Youtube(and other socialmedia), and this could be an inspiration for other platforms. We are wondering if Facebook and Instagram will take some steps in this dirrection as well?
4. Facebook Details Its Commitment to Viewed Impressions for Ads
Prior to this new approach, Facebook was ony concerned with serving the ad, and not that much with weather it was viewed or not. This mean what mattered and what counted as success was that Facebook has given an order for the delvery, and that was concidered a success. But, we know, and we're happy that now even Facebook is ready to admit it, that the success doesn't actally come with that moment of just posting, seding, ordering a delivery. Also, we should look closer at three reasons that Facebook offered while explaining why viewed impressions are better for advertisers:
• Value: Our research shows that value is created as soon as an ad is seen, even if only a portion of the ad was seen for a brief period of time.
• Consistency: Our measurement standards are applied across all interfaces (mobile and desktop) and ad types, allowing for easy cross-media measurement and comparison.
• Fair pricing: Using viewed impressions as the standard makes it easier for our ad-delivery system to ensure that advertisers pay a fair price for the real business value their ads create. We don’t charge for impressions that aren’t viewed.
Hope this helps us all in betetr tracking our ads.
5. Visual hashtag?
Hashtags are such a part of our digital language these days that #almosteverything is automatically #hashtagged even if it’s for a Facebook post, to make a point, or designate the course of the conversation. Rather than recreate your witticisms on each platform you plan to post, wouldn’t it be convenient to have a visual hashtag attached to a single image that is distributed to all your platforms simultaneously? There is.
A new app called Markr, just released on iOS, distinguishes itself from similar services due to its “shotgun” style approach, meaning it fires on all social cylinders at once, reaching your target audience across multiple fields in a single blast, at the speed of a bullet. At the speed of social.
6. Facebook launches product ads
Facebook announced in February a way to highlight one or more products in an ad. Named Product Ads, Facebook has been testing this for a while (and multi-product ads are available in Power Editor), but announced a full rollout later in February. Product Ads will be available through Power Editor in the coming weeks.
Businesses will be able to upload their product catalogs and let Facebook generate ads for items while targeting them to users.
Why is this important? The revenue impact has the potential to be somewhat significant. This is, for all intents and purposes, similar to a mini-store and provides retailers and e-commerce businesses the opportunity to showcase multiple products within one ad unit. This allows cross-selling to happen higher in the funnel and can potentially ‘capture’ the engagement of different audience sets.
7. Facebook Adds Relevance Scores to Ad Reports
Not every Facebook ad is relevant. While Facebook advertisers may be bombarding you with ads for chocolate, flowers and jewelry if you’ve put that you’re in a relationship, odds are you’ve probably already taken care of that. Or just because you’re from a certain area doesn’t mean that you’re interested in tickets to an upcoming Justin Bieber concert at the nearest arena.
Facebook wants to give advertisers better feedback, and the company announced in February that advertisers will see relevance scores (on a scale of 1 to 10) in their ad reporting tools. The company noted that the higher an ad’s relevance score is, the cheaper it will be to deliver.
To check your scores, go to the Ads Manager and add the relevance score tab to your ads reports.
8. Twitter launches official WordPress plugin
Twitter has released an official Twitter plugin for WordPress that will allow sites powered by the popular publishing platform to easily embed Twitter content and expand their reach on the social platform.
The Twitter plugin for WordPress optimizes your website for a Twitter audience through easy to use sharing buttons, embedded Tweets, auto-generated markup indexed by Twitter, and Follow buttons to help grow your Twitter audience.
The new plugin enables the following features: Embedded Tweet , Embedded Twitter video, Tweet button, Twitter Cards, Twitter Analytics, Follow button, and very importantly Twitter ads conversion tracking – easily track actions on your WordPress site triggered by a Twitter ad or build a custom targeting audience.
This plugin is available on WordPress.org which comes with a number of features and add-ons that should provide an immediate boost to your website. This plugin is globaly available in 28 languages.
9. One in 20
Twitter has plans of more ads reaching its users.
During a keynote speech at a technology investors conference in San Francisco hosted by Goldman Sachs, Twitter CEO Dick Costolo talked about how the company has plenty of upside when it comes to showing ads in tweets to users.
The goal? Five percent of tweets will show some kind of sponsored content, equating to one in 20 tweets each and every user sees.
“We are well below that now, so we have tons of room to grow there,” said Costolo.
One in 20 may seem like quite a lot, but it’s the same level that Facebook strives for with ads in its News Feed. So it’s not something that will feel instinctively alien to social media veterans.
10. Pinterest to Disable Affiliate Links, Redirects and Tracking on Pins
Pinterest has climbed it's way up high in the past year, and it has been second only to Facebook in terms of overall referral traffic. To capitalize on this power, some of Pinterest’s users were taking advantage of affiliate links to generate revenue. Now, Pinterest is going to clamp down on the practice.
The social bookmarking site sent its users an email notifying them that affiliate, redirects and trackers on pins would be automatically removed. The email also noted that users could still participate in paid social media marketing, but they would have to abide by the company’s acceptable use policy.
Another stated reason was that affiliate links were interfering with the metadata associated with “Rich Pins” such as Pinterest’s location sensitive Place Pins.
Even though Pinterest claims that it is only interested in enhancing the experinece of Pinners, it is quite obvious that it is only interested in profits, probably under the pressure of it's investors. What's next? Are the Buy Button suspitions the actual future of Pinterest?