Few days ago I had a conversation with a potential client about Google and its advertising products. I will share with you the course of our conversation.
Read more
Media Agencies
29.10.2013.
Sometimes, I wish I could press the Refresh button and make all things as they once where.
Read moreThe magnificent OOH (out of home) advertising
29.10.2013.
What we call OOH (out of home) our outdoor advertising is, in fact, first true advertising media that has existed as early as we can remember.
Read moreViewers are TV currency
27.10.2013.
Seven years ago, when I attended some media conference, I heard for the first time that famous statement that «30sec TV commercial is dead».
Read moreWorld Radio Day
26.10.2013.
At the 187-th UNESCO Executive Board session the Kingdom of Spain has suggested this day to be The World Radio Day. From that day forward February 13 is dedicated to the memory of year 1946 when United Nations Radio was founded.
Read moreMedia Planner – Main player in media industry
26.10.2013.
I consider myself to be a veteran in the media industry, a dinosaur in the ATL but than again merely a Pioneer in new digital environment.
Read more
The end of print – the final issue of Newsweek
26.10.2013.
Newsweek has revealed the image that will grace its final print cover, before it goes digital only in 2013, as its 80-year history in print comes to an end.
Read moreGross Ratings Points
26.10.2013.
Rating Point is simply 1% of your target audience , while Gross Ratings Point are the sum of all Ratings.
Read more