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Media Agencies

Media Agencies

Sometimes, I wish I could press the Refresh button and make all things as they once where.

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Viewers are TV currency

Viewers are TV currency

Seven years ago, when I attended some media conference, I heard for the first time that famous statement that «30sec TV commercial is dead».

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World Radio Day

World Radio Day

At the 187-th UNESCO Executive Board session the Kingdom of Spain has suggested this day to be The World Radio Day. From that day forward February 13 is dedicated to the memory of year 1946 when United Nations Radio was founded.

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Index

Index

How to calculate an index. How an index is used to quickly review numerical relationships between different numbers or sets of numbers.

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Gross Ratings Points

Gross Ratings Points

Rating Point is simply 1% of your target audience , while Gross Ratings Point are the sum of all Ratings.

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